About Roger Lim

Coming from a humble family background, Roger learnt the life lessons of self reliance and money values since his primary school days, when his father had to make ends meet working as an odd job labourer. With an unstable family income, there were many occasions when bills could not be paid and his parents would quarelled over money matters. In order not to be a financial burden to his family, he would work during his school holidays from age 13 onwards selling biscuits from door to door and also as a waiter, where he could earn some savings. Things took a change during his NS days when his father died of stomach cancer and he had to take over the bread winner role for the family, supporting his mother since then. He had worked in the RSAF and subsequently in corporate sales. All this while, he was hardworking and prudent, but he felt that he could do more on his finance. He was clueless on whether he got the right type of insurance cover, and how he could invest to grow his surplus savings. Then in 2004, he read about the Financial Adviser Act implemented by MAS and was excited that the government is taking massive steps to improve the standards of the financial industry. So, at the age of 35, he took the plunge to leave the corporate world to become a financial consultant, associating with one of the largest Licenced Financial Adviser Firm. With effective coaching, the right attitude, hard work, and a little luck, he was able to survive in the company and over the years, he had achieved the prestigious Chairman’s Round Table six times in his career and was subsequently promoted to Financial Services Manager, where he assisted his group partner in training, coaching and compliance works.

With over 13 years of practising, he had devised a framework of guiding principles to help Singaporeans plan their finance. He called these principles “Foundational Financial Planning” which encompass a set up formulas he took reference from his CFP^® course. Armed with this knowledge, he plans to reach out to as many Singaporeans as possible, with a mission to empower them with the right approach to financial planning, which is vital in today’s ambiguous world. Hence the birth of this website.